If you are new to online sales, it’s important to understand the differences between e-commerce packaging and packaging for shipments moving by truck or rail. When shipping directly to consumers, your secondary packaging materials must address these issues with extreme care.
Key E-Commerce Packaging Issues
- Product Protection: Parcel shipments are handled more often and roughly compared to palletized freight.
- Environmental Exposure: Parcel deliveries may sit in extreme weather conditions for extended periods.
- Convenience: Consumers are particular about how they open packages and dispose of materials.
- Safety: Packaging materials like metal staples can cause injuries, potentially harming your brand if shared online.
- Eco-friendliness: Customers favor packaging that’s recyclable and made from recycled materials, avoiding wasteful options.
- Cost: Lightweight packaging saves money, especially for USPS shipments where every ounce counts.
- Returnability: Packaging should allow easy return without being destroyed, especially if returns are common.
- Branding: Packaging can boost your brand image, encourage reorders, and generate positive social media exposure.
- Confidentiality: Some consumers prefer discreet packaging to avoid embarrassment or theft, depending on the product.
E-Commerce Packaging Options
As specialists in e-commerce packaging, we can help you select the right materials and packaging designs to make sure all the bases detailed above are covered. Here is an overview of high-level, significant packaging material and design choices you’ll no doubt be weighing:
- Shipping container: RSC boxes are easy to open and durable. Bubble mailers offer cushioning and moisture protection. Mailing tubes are strong and reusable.
- Closure: Paper or plastic tape seals are easy to open and protect from moisture. Paper tape is seen as eco-friendly.
- Inner packaging: Avoid plastic peanuts. Shredded paper is greener but messy. Bubble wrap, foam, and air pillows provide lightweight protection. Custom inserts are an option.
There are many issues to weigh when considering e-commerce packaging options that will meet your customer, cost and functional requirements. Making the right choices will lead to satisfied customers, repeat orders and excellent brand building.
Please contact us now to discuss your application and talk through your best packaging options.