The definition of smart packaging is hard to capture in a nutshell since it is an umbrella term that applies to many different types of technologies and packaging materials.
One form of smart packaging is the integration of technology with packaging materials to enable the collection and sharing of data, giving people access to valuable information about the contents of the package at various points in or all the way through the supply chain. Smart packaging is also the use of “active packaging” materials that improve what is inside the bag, box or container in some way.
Here are some examples of smart packaging technologies and materials:
- QR (Quick Response) codes have been around since 1994. By scanning a QR code on packaging, users can access product information like ingredients, nutritional data, coupons, or recipes.
- Near-Field Communication (NFC), introduced in 2002, offers secure scanning for product authentication, similar to QR codes but with added protection against counterfeiting.
- Printed Electronics (PE) embeds sensors into packaging to monitor conditions like humidity and temperature. This technology is gaining traction in smart food and pharmaceutical packaging.
- Active packaging interacts with its contents. For example, oxygen absorbers in beer bottles can extend shelf life, or sensors in veggie bags release antimicrobial agents to prevent bacteria growth. Tamper-evident packaging that changes color upon tampering is another promising application.
Product Quality Benefits
Smart packaging materials and monitoring devices are vital for tracking freshness, tampering, quality, and movement in industries like food, pharmaceuticals, and agriculture. They enhance product safety, preserve taste, appearance, and freshness, making them essential for businesses to explore.
Customer Engagement Benefits
Smart packaging enables communication with consumers, making it valuable for businesses aiming to boost engagement and loyalty. With today’s demand for instant information, scannable chips on packages allow shoppers to access product details before and after purchase. In-store, viewing prices or nutritional information on a mobile phone can make the difference in securing a sale.
Sustainable Benefits
Another advantage of smart packaging is its impact on sustainability. Smart technologies reduce or eliminate the need for printed information. Much work is being done by manufacturers to develop smart devices that allow for easy and complete recycling of the packaging materials in which they are used.
Need Help?
GWC Packaging offers a wide range of packaging solutions, from equipment and supplies to services. If you are exploring ways to use smart packaging in your operation — in order to improve quality control, enhance the customer experience or streamline the operation — we are eager to learn more about your application and be of assistance. Please contact us now.